I am a Miami and New York based user experience designer with expertise in building digital experiences for some of culture's favorite brands. My background is in motion graphics and experience strategy.
I started my career in fashion e-commerce, where I was curious about the relationship between offline and online shopping experiences. Recently I have been building products in ecommerce, creator economy, and fintech. Some of the brands I have worked with include Chanel, Calvin Klein, Canada Goose, GameStop, Tory Burch, Night Labs (Mr. Beast), Genies, and Hermès.
Most recently, I was the Lead Product Designer at Emcee Studios, a social commerce platform for up-and-coming creators (Gen Z) and small brands to monetize content. During my time there, I was the design lead on the creator experience and innovation team.
Company Impact and responsibilities:
- Built and managed emcee's first design system (tailwind.css, Storybook, Figma [dark mode, tokens, variables, components...])
- Redesign of UI library and implementation cross-platform
- Weekly product strategy proposals to leadership
- Rapidly prototyped northstar ideas
- emcee challenges northstar concept: most user engagement in company history
- React replatform and redesign of creator dashboard
- Features: Search, filters, manage and create posts, favorites
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Previously, I was a Product Design Consultant at Vouch, a stealth company out of Austin, Texas. Vouch is a job platform and applicant tracking system for the creator economy and Gen Z, backed by 776 and Night Labs (Mr. Beast).
I was Lead Product Designer at Genies, a Web3 social metaverse company. I managed the design team and experience strategy of The Warehouse, an NFT wearables ecommerce marketplace for Gen Z and Creators. In my tenure, I worked on projects such as Search, IP Rights, Checkout (Dapper Wallet + Flow), and Waiting Room.
I worked at Fast Checkout, leading the design for the Creators team as Sr. Product Designer. I built a 0-1 marketing affiliate platform for creators to help earn commission with Fast.
I was Design Lead at Publicis Sapient, working on the Calvin Klein and GameStop account. I managed a team of two designers, and advised the client on the experience strategy.
My full experience can be seen on my 🔗 Linkedin.
My wide range of skills and projects (ecommerce, design systems, experience strategy) is what makes me an excellent candidate for OpenStore.
I am a mental health advocate, design mentor, daily affirmation enthusiast, runner, and techno lover.
I love giving back to the design community through mentorship and participation in events. Most recently, I was the UX Design Judge for York University's hackathon. I also do lectures at Brainstation, where I give students (especially those who are switching careers) a real glimpse of what it's like being a user experience designer... everyday challenges and all :).
For any questions or additional work samples:
I am looking forward to hearing from you .
⚠️ Password: techno
Note: Links will open in new tabs, load time may be slow because I am currently replatforming my site!